Pay-per-click marketing

Amplify your brand with smart pay-per-click marketing strategies

Get more bang for your marketing buck with targeted pay-per-click marketing strategies that put your brand where your customers are.

Want to boost your brand’s visibility overnight? Get in touch.

Pay-per-click marketing: strategies that work

There are several marketing strategies can be used to establish online credibility and increase brand visibility. One of them is pay-per-click (PPC) marketing. With Hamma.Digital’s PPC marketing services, you can improve your visibility and get fast results.

PPC advertising is a paid, keyword-based marketing strategy that businesses can implement to improve brand awareness, promote products and services, and gain the attention of online users.

PPC strategies for online marketing success

Search ads

The most common pay-per-click strategy is search advertising. Search ads target online users who are looking for products and services in your industry via an internet search engine like Google. This ad strategy is suitable for businesses that want to use one-time campaign promotions.

Display ads

Display advertising is a popular service known for reaching at least 90% of users on the internet. Display ads show up on Google’s partner sites, helping your business reach potential clients who visit the sites. These ads use photos and text to catch people’s attention and deliver a call to action.

Social media ads

Social media advertising is one of the most popular pay-per-click advertising platforms. Business ads show up on various social media platforms to reach prospective customers based on their online activities. At Hamma.Digital we recommend social media advertising to businesses with a strong social media presence and targeted audience. 

Google Shopping ads

Google Shopping ads are best for businesses that offer a variety of products. They usually appear in a list above or beside the Google search results. They allow potential customers to view product details without having to visit your website. They work to convert browsers into paying customers.

Amazon PPC ads

Another PPC advertising service that’s gaining popularity is Amazon advertising. PPC ads on Amazon let sellers build their brand awareness, increase sales, and entice more users to visit their store. Hamma.Digital’s experts use their wide PPC knowledge to develop Amazon ad campaigns that increase your brand’s profitability.

YouTube ads

YouTube ads, or in-stream ads, are pay-per-click advertisements that appear when users use YouTube search. Generally, these show up in the search results as well as when YouTube videos are playing. YouTube ads are a great way to reach your target audience because they’re unique and memorable.

Remarketing ads

Remarketing, also known as retargeting, is an effective way to make high-converting customers notice your brand. Remarketing ads target users who have visited your website and entice them to come back and make a purchase. At Hamma.Digital, we offer smart remarketing strategies that deliver substantial results.

SEO vs PPC: what does your business need?

Search engine optimisation and pay-per-click advertising are two online marketing strategies you can employ to boost your business on digital platforms.

What’s the difference between the two?

Search engine optimisation (SEO)

SEO is an online marketing strategy that helps increase your website traffic and brand awareness. It’s also an effective tactic for building online credibility and customer relationships. Keep in mind that it usually takes at least four to six months for SEO to start delivering results.

Pay-per-click (PPC)

Pay-per-click advertising is one of the best and most affordable online marketing tactics. It lets you manage your ad spend and also allows you to target your desired audience. Not only that, but PPC also gives your business top-notch visibility, which increases your conversion rate.

Not sure which strategy is right for your business? Get in touch and we can help you figure it out.

Pay-per-click management: why it works

Low Entry Barriers

With PPC, you don’t have to worry about ad creation. Paid search marketing has comprehensive guides to help beginners and new marketers get started. You can launch your PPC campaign as soon as possible with the help of Hamma.Digital.

Increased Brand Visibility

Want to improve your brand visibility? PPC ads are a great way to promote your products and services to your target market across various platforms.

Audience Targeting

You can reach more potential customers by delivering targeted ads based on their online activities and chosen platforms. Pay-per-click ads targets the most relevant audience right at the moment when they’re likely to purchase a product or service. PPC also allows you to build relationships with potential customer groups based on their demographics.

Fast Results

One of the best benefits of pay-per-click advertising is that you see immediate results as soon as the campaign launches. With PPC, we guarantee that you’ll see results overnight. However, keep in mind that the best results may take a little longer. We can continuously finesse and improve your campaigns to get the optimum results.

One-Time Campaign Promotions

If you don’t have the resources to employ ongoing digital marketing strategies, pay-per-click services are a great alternative. These services let you create one-time campaigns with short cycles. Pay-per-click campaigns are a cost-effective tactic to promote your products through online platforms.

Data You Can Track

PPC services give you access to trackable data – no more guessing whether your campaign is working or not. Google Analytics has automatic trackers that measure your campaign’s performance through impressions and conversions. This way, you get a clear overview of your pay-per-click campaign strategy and results.

Full Customisation

Stand out from your competitors by using fully customised and relevant Google pay-per-click ads that your target audience can relate to. PPC gives you access to marketing data that you can use to optimise your ad strategies. You can also customise your pay-per-click campaign in terms of its elements. That includes keywords, placements, and even the target audience.

 
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