Conversion rate optimisation

Everything you need to know about conversion rate optimisation

Whatever industry you’re in, the online marketplace is becoming increasingly competitive. Conversion rates serve as an important measure of how well your business is performing online. They’re also a useful way to determine if your business is growing.

Find out how you can grow your business with our conversion rate optimisation services.

Why is CRO important for online success?

If you’re struggling to convert website visitors into paying customers, you’re losing revenue. This is where Hamma.digital’s conversion rate optimisation services can help.

Often, marketers spend their resources on employing strategies that aim to increase website clicks and traffic. However, the real marketing challenge is converting clicks and traffic into revenue. And that’s what conversion rate optimisation is all about.

Conversion rate optimisation (CRO) refers to the methodological approach of testing and optimising website elements to increase your conversion rates. This includes improving your call to action buttons, content, and website design.

Typically, sales are used to measure how well your website is performing. However, keep in mind that CRO aims and metrics vary, depending on your marketing goals and business needs. A single brand can set multiple CRO goals, including:

  • Shares on social media platforms
  • Form submissions and newsletter sign-ups
  • App installations
  • Call to action button clicks

Data-Driven Decisions

Our conversion rate optimisation services will give you a unique, data-based insight into your customers’ buying behaviour. This will help you determine the online elements you need to entice them to purchase from your brand.

Customer-Focused Operations

If you want to be successful online, you need to balance satisfying online users and search engines. Statistics show that after a bad experience on a website, customers are less likely to return. This can cause your website conversion rate to plummet.

Our conversion rate specialists prioritise the user experience and employ CRO testing to determine what elements work for your website.

Improved Conversion Rate Results

Online traffic means nothing if online users who visit your website leave your page in an instant. If you have a high bounce rate, you’re likely not getting conversions.

Our conversion rate optimisation services help you to see and understand your website user’s behaviour. Our CRO software and analytics allow you to gather and analyse customer information. Then you’re just a short step away from establishing a targeted marketing strategy that reaches your audience and converts them into paying customers.

Increased Revenue

With our conversion rate optimisation services, you can turn traffic into leads and drive users to the bottom of your sales funnel. We can also help you identify problems with your website that are negatively impacting your conversion rate, and therefore your bottom line.

Hamma.digital's CRO services

CRO Audit

Our full CRO audit and other CRO testing platforms can help you see how well your website is received by users. These methods also determine if your website includes the appropriate calls to action.

At Hamma.digital, our conversion rate experts perform comprehensive CRO audits and in-depth research to optimise your calls to action and improve other website elements that lead to higher conversion rates.

Google Analytics

Unlike other CRO tools, Google Analytics is a free service that lets you view comprehensive reports containing your site’s engagement metrics. With Hamma.digital, you can use Google Analytics to track your website’s performance and assess your users’ preferences. This will help us enhance your CRO tactics and increase your conversion.

A/B Testing

There’s nothing more effective than data-driven marketing strategies, which is why our specialists employ A/B split testing. Our A/B split testing services are tailored to your business needs and range from implementing a new call to action to changing landing pages. We’ll work out what works for your users and drives results. 

Heat Map Testing

Heat maps are a visual tool that allows you to visualise the engagement and behaviour of users visiting your website. We use heat map testing tools to identify the site elements that aren’t engaging users. Based on these results, we can make changes to your site to ensure that it provides your customers with a streamlined and pleasurable experience.

User Behaviour Analytics

We can analyse user behaviour to develop marketing strategies that turn visitors into customers, including examining the metrics of converted and unconverted users. This is helps you improve your marketing tactics and business decision-making processes.

Content Writing

An interactive website that generates leads and traffic is not enough to guarantee revenue and long-term success. Well-written landing pages can help lure in website users and convert them into paying customers.

Your website’s content must be persuasive for users to take action. Our professional writers can craft engaging and relevant content, including personalised landing pages, to increase your website conversion.

Website Compliance

You want every possible customer to be able to access your website, right? That’s why universal website access is so important. We can help with keyboard navigation and blind users support for your site to ensure an excellent user experience for all visitors.

 
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